Brunswick Street: Melbourne Shopping


To me, nothing beats shopping in Melbourne.

I’m not sure if it’s purely a taste or specific style thing (once a Melburnian, always a Melburnian…) but I’m yet to find the same fashion induced joy as that from my hometown anywhere else in the world. I’ve often remarked complained about the lack of value for money in London (particularly when it comes to buying shoes), the all too familiar annoyance of spotting at least a handful of people wearing the same Zara top you just bought on the weekend and, let’s not forget, the sheer chaos of shopping on London’s high streets.

But it’s not just about that. It’s about the event of shopping in Melbourne, the actual act of walking the streets and browsing the boutiques (mainstream, vintage and everything in between). It’s about the afternoons spent with friends, about the coffee breaks when your feet need a rest and the mere act of perusing a lot of pretty, good quality and affordable things.

Brunswick Street is one of Melbourne’s gems – full of great restaurants and brunch hot spots as well as a few of my favourite happy places to shop. Case in point:

Zetta Florence

A stationery and design lover’s dream.



The Fabric Store

My mother is an extremely talented dressmaker so for me, I walk in and see potential clothes.



Jimmy’s Buttons

An institution which needs to be seen to be believed.




Whilst you’re in the ‘hood, you’ll need some sustenance. I recommend checking out Broadsheet for some inspiration.

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